Blog Form Post Three

And we're back at again with week number three.
   Since I already used my work as part of my blog response, I think that I'm going to just stick with that theme for now. I've been working at PizzAmore for about two and half years now, and for as long as I can remember the only advertisement I've ever heard my boss talk about is word of mouth, which is just about all the advertisement we do, but on the other hand, we do have a facebook page that gets updated, if you look there's even a picture from when the staff dressed up for Halloween. Looking further down, a lot of the status updates consist of reminding followers that our seasonal pasta is back or that we started a new seasonal salad over the summer. A picture was posted saying that we were hiring and every single of the comments had a name in for somebody to look at. Now, we're a relatively small business in Albany, with there being only one of us, but we are definitely oriented around all ages. There are a couple older posts about our seasonal beers or that we were hiring. As a whole we have a wide variety of customers and I've had many customers walk up to the counter and tell me that they heard about PizzAmore from so and so, old and young alike, so I would think that with that being really our only form of advertisement, we're doing pretty solid.
    Continuing on with the PizzAmore topic, Jeff Jarvis talks about how google is changing the way advertising is looked at and from what I read, I agree. What really stood out to me was the five lessons that Rishad Tobaccowala described when asked how he was trying to create a new ad agency around what Google has taught him. The one that stood out to me was number four " Make money through the side door." He stated that the way to "make money by giving a key part of their business away for free, and then making money on something else." I believe that PizzAmore is a good example of that. We don't spend money on TV commercials or newspaper ads, not even when we're hiring, so we aren't making money on customers that ads are bringing in, we aren't charging ridiculous amounts in order to fund that kind of thing, keeping our foods cheap. And in turn our quality is bringing in customers who heard from other people and that's how we're really making the money. We're making money because we have people coming in from within the community and outside of the community telling their friends about us and our food. If that makes sense?
   One of the ads I consistently hear is for Kiefer Kia, and does boy does that ad make me change the station. I regularly listen to 104.7 kduk on the radio and the ad plays constantly. I honestly doubt there's been a day where I haven't heard the ad at least once. It's ridiculous. I'm going to assume that the target audience is anyone and everyone just because of how much they play it. The "persuasive" technique definitely has to be the irritation factor, because its "Kiefer Kia" this, come to "Kiefer Kia," zero down at "Kiefer Kia." Constantly. I honestly don't think that the ad is working because I know that I am definitely one of the people who changes the station when I hear it, or at least turn it down. I feel as though if you need that much advertisement and repetition then maybe something isn't working. Or I could be completely wrong and it really works for them. But I stick to what I said about there being WAY too much advertising going on in that situation. I think that it could be a situation similar to the one stated by Jarvis about Dell not focusing on their customers.
  Another ad that I've been hearing lately is from I Heart Radio. The add is basically a singer talking very briefly about their station or to try to listen to similar ones, or even listen to their own personal station that they listen to. The two I've heard were Ed Sheeran and Tove Lo, both artists that are played on kduk as well as ones that I listen to on a regular basis, which would instill the famous person testimonial technique. Another reason I believe that this worked, was because not only did the ad use two different singers at two different times, the ad isn't constantly playing with is nice on the ears, especially when I can get back to listening to their station. I Heart Radio is definitely using the right station because kduk is generally for people that are on the younger end, teens through early 20's maybe even older than that, but its advertising with people that would actually download the I Heart Radio ad and listen to those singers.